Business systems & omnichannel growth
Adaptis International
Adaptis unified multi-brand digital inquiries in a single Zoho-driven lead management system, increasing accountability and leadership visibility.
Challenge
Each brand handled inquiries through different channels and manual processes, leaving leads fragmented, hard to track and difficult to attribute.
Solution
Mediacent built a cross-brand omnichannel workflow using Zoho CRM, Social, SalesIQ, Desk and Campaigns to centralize inquiries, automate follow-up and give leadership live reporting.
Lead flow Unified Client narrative
CRM structure Multi-brand Implementation scope
Outcomes
What changed after implementation.
- All digital inquiries were routed into one structured lead system.
- Response times and follow-up accountability improved across the group.
- Leadership gained real-time dashboards for campaign performance and pipeline health.
Relevant capability
Where this work fits.
Technology partners
